Convert! : designing web sites to increase traffic and conversion /
Hunt, Ben
Convert! : designing web sites to increase traffic and conversion / Designing web sites to increase traffic and conversion Ben Hunt. - Indianapolis, IN : Wiley, c c2011. - xxiii, 288 p. : ill. ; 24 cm.
Includes index.
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.
Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.
9780470616338 (pbk.) 0470616334 (pbk.)
2010932422
Web sites--Design.
Electronic commerce.
Internet marketing.
Internet advertising.
Web sites--Design.
Web sites--Evaluation.
Web sites--Testing.
TK5105.888 / .H895 2011
658.8/72
Convert! : designing web sites to increase traffic and conversion / Designing web sites to increase traffic and conversion Ben Hunt. - Indianapolis, IN : Wiley, c c2011. - xxiii, 288 p. : ill. ; 24 cm.
Includes index.
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.
Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.
9780470616338 (pbk.) 0470616334 (pbk.)
2010932422
Web sites--Design.
Electronic commerce.
Internet marketing.
Internet advertising.
Web sites--Design.
Web sites--Evaluation.
Web sites--Testing.
TK5105.888 / .H895 2011
658.8/72