E-commerce : business, technology, society /
Laudon, Kenneth C., 1944-2019,
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 17th edition. - xxxii, 766+ p. : illustrations ; 26 cm
Includes bibliographical references and index.
"E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
9789361592751
2022034975
Electronic commerce.
Internet marketing.
Information technology.
005.369 LAE
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 17th edition. - xxxii, 766+ p. : illustrations ; 26 cm
Includes bibliographical references and index.
"E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
9789361592751
2022034975
Electronic commerce.
Internet marketing.
Information technology.
005.369 LAE