Islamic University of Technology OPAC


Principles of marketing / (Record no. 7080)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 17461616
003 - CONTROL NUMBER IDENTIFIER
control field BD-GzIUT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231017210704.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120913s2014 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037271
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133084047
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332558472
Terms of availability INR.829.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 732 p. :
Other physical details col. ill. ;
Dimensions 30 cm.
365 ## - TRADE PRICE
Currency code INR
Unit of pricing 829.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://drive.google.com/file/d/1HLblrP6t236Y-G2VpvVhb1r7OKRoLn6L/view?usp=sharing">https://drive.google.com/file/d/1HLblrP6t236Y-G2VpvVhb1r7OKRoLn6L/view?usp=sharing</a>
Link text Download Here (IUT Email login Required)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Copy number Price effective from Koha item type Total Renewals Uniform Resource Identifier
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042295 05/07/2026 12/08/2025 12/08/2025 1 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042312   08/30/2018   18 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042335   08/30/2018   41 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042338   02/24/2020 02/24/2020 44 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042340   08/30/2018   46 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042343   08/30/2018   49 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042346   08/30/2018   52 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042352   05/17/2023 02/01/2023 58 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042364   08/30/2018   70 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042373   05/17/2023 02/09/2023 79 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042374   05/17/2023 01/25/2023 80 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042375   04/03/2023 02/08/2023 81 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042376   08/30/2018   82 08/30/2018 Books    
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    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042379   09/08/2023 09/04/2023 85 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042380   09/03/2023 01/25/2023 86 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042381   05/16/2023 02/09/2023 87 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042382   08/21/2023 01/25/2023 88 08/30/2018 Books    
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