Islamic University of Technology OPAC


Principles of marketing / (Record no. 7080)

MARC details
000 -LEADER
fixed length control field 02125cam a2200337 a 4500
001 - CONTROL NUMBER
control field 17461616
003 - CONTROL NUMBER IDENTIFIER
control field BD-GzIUT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231017210704.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120913s2014 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012037271
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780133084047
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332558472
Terms of availability INR.829.00
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K636 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2016.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 732 p. :
Other physical details col. ill. ;
Dimensions 30 cm.
365 ## - TRADE PRICE
Currency code INR
Unit of pricing 829.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://drive.google.com/file/d/1HLblrP6t236Y-G2VpvVhb1r7OKRoLn6L/view?usp=sharing">https://drive.google.com/file/d/1HLblrP6t236Y-G2VpvVhb1r7OKRoLn6L/view?usp=sharing</a>
Link text Download Here (IUT Email login Required)
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Copy number Price effective from Koha item type Total Renewals Uniform Resource Identifier
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042295 05/07/2026 12/08/2025 12/08/2025 1 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042296   09/03/2023 01/25/2023 2 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042297   08/30/2018   3 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042298   08/30/2018   4 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042299   08/30/2018   5 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042300   11/10/2023 01/09/2023 6 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042301   08/30/2018   7 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042302   08/30/2018   8 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042303   08/30/2018   9 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042304   08/30/2018   10 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042305   08/10/2023 01/25/2023 11 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042306   05/27/2023 01/26/2023 12 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042307 04/24/2026 11/25/2025 11/25/2025 13 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042308   08/30/2018   14 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042309   12/23/2023 12/05/2023 15 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042310   05/17/2023 01/25/2023 16 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042311 05/07/2026 12/08/2025 12/08/2025 17 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042312   08/30/2018   18 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042313   09/03/2023 01/25/2023 19 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 3 658.8 KOP 0000042314 04/25/2026 11/26/2025 11/26/2025 20 08/30/2018 Books 1  
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042315   08/30/2018   21 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042316   12/01/2023 10/30/2023 22 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042317   08/10/2023 01/25/2023 23 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042318   07/23/2025 02/24/2025 24 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042319   04/15/2025 03/07/2025 25 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042320   08/30/2018   26 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042321   08/10/2023 01/25/2023 27 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042322   08/30/2018   28 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042323   09/03/2023 02/09/2023 29 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042324   08/30/2018   30 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042325   08/30/2018   31 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042326   08/21/2023 02/16/2023 32 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 3 658.8 KOP 0000042327   05/06/2025 03/10/2025 33 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042328 04/25/2026 11/26/2025 11/26/2025 34 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042329   08/30/2018   35 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042330   02/24/2020 02/24/2020 36 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042331   02/24/2020 02/24/2020 37 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 3 658.8 KOP 0000042332 05/04/2026 12/05/2025 12/05/2025 38 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042333   10/09/2023 09/21/2023 39 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042334 04/24/2026 11/25/2025 11/25/2025 40 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042335   08/30/2018   41 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042336   08/21/2023 01/25/2023 42 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042337 04/30/2026 12/01/2025 12/01/2025 43 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042338   02/24/2020 02/24/2020 44 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042339   08/10/2023 01/09/2023 45 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042340   08/30/2018   46 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042341   08/30/2018   47 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042342 04/30/2026 12/01/2025 12/01/2025 48 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042343   08/30/2018   49 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042344   08/30/2018   50 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042345 12/10/2023 10/27/2023 10/27/2023 51 08/30/2018 Books 1  
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042346   08/30/2018   52 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042347 04/27/2026 11/28/2025 11/28/2025 53 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042348   08/30/2018   54 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042349   08/30/2018   55 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042350   02/24/2020 02/24/2020 56 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042351   08/21/2023 02/27/2023 57 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042352   05/17/2023 02/01/2023 58 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042353 05/07/2026 12/08/2025 12/08/2025 59 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042354   08/30/2018   60 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042355   08/30/2018   61 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042356   05/12/2023 01/26/2023 62 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042357   08/10/2023 01/25/2023 63 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042358   05/17/2023 02/01/2023 64 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042359   08/30/2018   65 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042360   08/30/2018   66 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042361   08/30/2018   67 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042362   08/30/2018   68 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042363   09/21/2023 09/06/2023 69 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042364   08/30/2018   70 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042365   08/30/2018   71 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042366   08/30/2018   72 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042367   08/30/2018   73 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042368 05/01/2026 12/02/2025 12/02/2025 74 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042369   08/30/2018   75 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042370   08/30/2018   76 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042371   08/10/2023 06/09/2023 77 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042372   11/07/2023 01/26/2023 78 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042373   05/17/2023 02/09/2023 79 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042374   05/17/2023 01/25/2023 80 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042375   04/03/2023 02/08/2023 81 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd.   658.8 KOP 0000042376   08/30/2018   82 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042377 04/20/2025 07/04/2024 07/04/2024 83 08/30/2018 Books 4  
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042378   08/22/2023 02/08/2023 84 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042379   09/08/2023 09/04/2023 85 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 2 658.8 KOP 0000042380   09/03/2023 01/25/2023 86 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042381   05/16/2023 02/09/2023 87 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library General Stacks 08/30/2018 Parama Publishers & Distributors Ltd. 1 658.8 KOP 0000042382   08/21/2023 01/25/2023 88 08/30/2018 Books    
    Dewey Decimal Classification     IUT Library IUT Library Virtual (E-Books) 10/16/2023     658.8 KOP ETB000001   10/13/2023     10/13/2023 E-Books   https://drive.google.com/file/d/1HLblrP6t236Y-G2VpvVhb1r7OKRoLn6L/view?usp=sharing
© 2025 | Library, Islamic University of Technology