Principles of marketing / (Record no. 7878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231010230425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231010b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130283290 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c.2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 785 p. + |
| 365 ## - TRADE PRICE | |
| Currency code | BDTK |
| Unit of pricing | 220.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Relator term | jt. author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IUT Library | IUT Library | General Stacks | 10/10/2023 | 658.8 KOP | 0000025477 | 10/10/2023 | 01 | 10/10/2023 | Books | |||||
| Dewey Decimal Classification | Non-fiction | IUT Library | IUT Library | General Stacks | 10/10/2023 | 658.8 KOP | 0000025478 | 10/10/2023 | 02 | 10/10/2023 | Books | |||||
| Dewey Decimal Classification | Non-fiction | IUT Library | IUT Library | General Stacks | 10/10/2023 | 658.8 KOP | 0000025480 | 10/10/2023 | 04 | 10/10/2023 | Books |