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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Pearson, c2016.Edition: 15th edDescription: xxiii, 732 p. : col. ill. ; 30 cmISBN:
  • 9780133084047
  • 9789332558472
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K636 2014
Online resources:
Contents:
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
Item type: Books List(s) this item appears in: Most Used Books
Holdings
Item type Current library Shelving location Call number URL Copy number Status Date due Barcode Item holds
E-Books IUT Library Virtual (E-Books) 658.8 KOP Download Available ETB000001
Books IUT Library General Stacks 658.8 KOP 1 Checked out 05/07/2026 0000042295
Books IUT Library General Stacks 658.8 KOP 2 Available 0000042296
Books IUT Library General Stacks 658.8 KOP 3 Available 0000042297
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Books IUT Library General Stacks 658.8 KOP 5 Available 0000042299
Books IUT Library General Stacks 658.8 KOP 6 Available 0000042300
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Books IUT Library General Stacks 658.8 KOP 8 Available 0000042302
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Books IUT Library General Stacks 658.8 KOP 12 Available 0000042306
Books IUT Library General Stacks 658.8 KOP 13 Checked out 04/24/2026 0000042307
Books IUT Library General Stacks 658.8 KOP 14 Available 0000042308
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Books IUT Library General Stacks 658.8 KOP 16 Available 0000042310
Books IUT Library General Stacks 658.8 KOP 17 Checked out 05/07/2026 0000042311
Books IUT Library General Stacks 658.8 KOP 18 Available 0000042312
Books IUT Library General Stacks 658.8 KOP 19 Available 0000042313
Books IUT Library General Stacks 658.8 KOP 20 Checked out 04/25/2026 0000042314
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Total holds: 0

Includes bibliographical references and index.

Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.


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