Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

By:

Berkowitz, Eric N

Contributor(s):

Kerin, Roger A
Rudelius, William

Material type: Text

TextPublication details: Boston, MA : Irwin, 1989.Edition: 2nd edDescription: xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)ISBN:

0256075131

Subject(s):

Marketing

DDC classification:

658.8 BEM 19

LOC classification:

HF5415 .B44113 1989

Item type: Books

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Shelving location	Call number	Status	Date due	Barcode	Item holds
Books	IUT Library	General Stacks	658.8 BEM	Available		0000013168

Total holds: 0

System requirements for computer disk: IBM PC.

Includes indexes.

Bibliography: p. 702-719.

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Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius.

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