Hunt, Ben <br/><br/>
Convert! :  designing web sites to increase traffic and conversion / 
 Designing web sites to increase traffic and conversion 
Ben Hunt. 
 - Indianapolis, IN :  Wiley,  c c2011. 
 - xxiii, 288 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Part I.  Designing for traffic.  How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II.  Designing for conversion.  Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages. 
<br/><br/> Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate. 
<br/><br/><label>ISBN: </label>9780470616338 (pbk.) 0470616334 (pbk.) 
<br/><br/><label>LCCN: </label>2010932422 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web sites--Design.<br/>Electronic commerce.<br/>Internet marketing.<br/>Internet advertising.<br/>Web sites--Design.<br/>Web sites--Evaluation.<br/>Web sites--Testing.
<br/><br/><label>LC Class. No.: </label>TK5105.888  / .H895 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8/72