Kotler, Philip <br/><br/>
Principles of marketing / 

 - 9th  
 -  c.2001 
 - xv, 785 p. + 
<br/><br/><label>ISBN: </label>0130283290 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8