Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - Boston : Addison Wesley, c2002. - xxxv, 762 p. : col. ill. ; 24 cm.

Includes bibliographical references (p. 725-737) and index.

0201748150

2001045881


Electronic commerce.
Internet marketing.
Information technology.

HF5548.32 / .L38 2002

658.8/4