Laudon, Kenneth C., 1944-2019,

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver - 17th edition. - xxxii, 766+ p. : illustrations ; 26 cm

Includes bibliographical references and index.

"E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--

9789361592751

2022034975


Electronic commerce.
Internet marketing.
Information technology.

005.369 LAE