TY  - BOOK
AU  - Laudon,Kenneth C.
AU  - Traver,Carol Guercio
TI  - E-commerce: business, technology, society 
SN  - 9789361592751
U1  - 005.369 LAE 
PY  - 2025///
CY  - New Delhi]
PB  - Pearson Education, Inc.
KW  - Electronic commerce
KW  - Internet marketing
KW  - Information technology
N1  - Includes bibliographical references and index
N2  - "E-commerce: business.technology.society 17th Edition provides you with an in-depth introduction to the field of e-commerce. We focus on key concepts, and the latest empirical and financial data, that will help you understand and take advantage of the evolving world of opportunity offered by e-commerce, which is dramatically altering the way business is conducted and driving major shifts in the global economy"--
ER  -