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Convert! : designing web sites to increase traffic and conversion / Ben Hunt.

By: Material type: TextTextPublication details: Indianapolis, IN : Wiley, c c2011.Description: xxiii, 288 p. : ill. ; 24 cmISBN:
  • 9780470616338 (pbk.)
  • 0470616334 (pbk.)
Other title:
  • Designing web sites to increase traffic and conversion
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • TK5105.888 .H895 2011
Online resources:
Contents:
Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.
Summary: Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.
Item type: E-Books List(s) this item appears in: IUT Purchased E-Books from Wiley
Holdings
Item type Current library Shelving location Call number URL Status Date due Barcode Item holds
E-Books IUT Library Virtual (E-Books) Download Available
Total holds: 0

Includes index.

Part I. Designing for traffic. How to transform you web site's success -- Search engine optimization fundamentals -- Expanding your reach -- Using the awareness ladder -- Working through the awareness ladder -- Part II. Designing for conversion. Making your site sell -- Get their attention -- Keep them engaged -- Call them to action -- Executing your web site strategy -- Optimizing your web pages.

Provides advice on Web site design and Internet marketing to increase traffic and improve the site's conversion rate.

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