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| 005 | 20231013210830.0 | ||
| 008 | 081107s2010 njua b 001 0 eng | ||
| 010 | _a 2008048626 | ||
| 020 | _a9788131731017 | ||
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_aHF5415 _b.K636 2010 |
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_a658.8 _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi: _bPrentice Hall, _cc2010. |
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| 300 |
_axxiii, 613, [105] p. : _bill. (chiefly col.) ; _c29 cm. |
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| 365 |
_cINR _d595.00 |
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| 504 | _aIncludes bibliographical references (p. R1-R26) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aArmstrong, Gary _q(Gary M.) |
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