000			02125cam a2200337 a 4500
001			17461616
003			BD-GzIUT
005			20231017210704.0
008			120913s2014 njua b 001 0 eng
010			_a 2012037271
020			_a9780133084047
020			_a9789332558472 _cINR.829.00
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHF5415 _b.K636 2014
082	0	0	_a658.8 _223
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong.
250			_a15th ed.
260			_aNew Delhi : _bPearson, _cc2016.
300			_axxiii, 732 p. : _bcol. ill. ; _c30 cm.
365			_cINR _d829.00
504			_aIncludes bibliographical references and index.
505	0		_aMarketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
856			_uhttps://drive.google.com/file/d/1HLblrP6t236Y-G2VpvVhb1r7OKRoLn6L/view?usp=sharing _yDownload Here (IUT Email login Required)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c7080 _d7080