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| 003 | BD-GzIUT | ||
| 005 | 20231013210747.0 | ||
| 008 | 080107s2009 njua b 001 0 eng | ||
| 010 | _a 2008000337 | ||
| 020 | _a9780136009986 | ||
| 020 | _a0136009980 | ||
| 035 | _a(OCoLC)ocn189700343 | ||
| 035 | _a(NNC)6468602 | ||
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_aHF5415.13 _b.K64 2009 |
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_a658.8 KOM _222 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c29 cm. |
||
| 365 |
_cINR _d690.00 |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 942 |
_2ddc _cBK |
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